Effective Custom Signs for Your Business

Effective Custom Signs for Your Business

Category : Bussines

Effective business signage NYC for storefronts is still an essential marketing tool in today’s tough economy. A carefully designed sign that targets specific audience and conveys a clear message can help you stand out from the crowd and rise above your competitors. The more unique and personal your sign is to your company, the greater the chances you will draw foot traffic into your business. Marketing experts claim that you only have three seconds to attract customers’ attention. Custom signs are great way to get someone to turn his head.

What Can Quality Signage Accomplish?

When designing a custom sign, you should create signage that accurately represents and showcases your business. In essence, they are part of your marketing plan, and the chosen style, colors, fonts and type of the sign should be a major part of your branding and promotional strategy. When advertising is done right, you will enjoy many benefits, such as attracting more customers and increasing your revenue.

The most effective way to increase foot traffic is to stand out from the crowd enough to ignite customers’ curiosity. Always keep in mind that in most cases, foot traffic can be converted into sales if you know how to stimulate the visitors’ interest.

Colors and Fonts

The colors and fonts you plan to use should be a reflection of your overall brand. Think about what kind of message you want to send to potential customers and what kind of image you want to project.

Your business signs should have the same colors as your brand, but it shouldn’t look the same. To create a unique sign that will properly represent your brand and distribute a particular message, it is best to hire a professional sign company to assist you. A professional will choose the right colors, font type and size based on your business’s location. The ideal font is large enough to be seen over long distances, but it also shouldn’t be too large because it will seem aggressive.


The best thing about getting a business sign is that you pay for it only once, but it works you 24 hours a day and seven days per week. However, in order to be 100% effective, you should place it where it will be seen by numerous passers. Have in mind that your sign should be visible no matter if someone is walking by on foot or driving a vehicle.

Before placing your sign, consider external factors such as glare and parked cars. You don’t want to place your sign somewhere it won’t be clearly seen. The ideal sign height is the eye-level of the average person. If you are looking for a cost effective way to improve your business, you should definitely look no further than business signage. Hire a local specialty signage company to assist you and help you unlock the true potential of your business. In order to maximize your business success, experts will ensure excellence from start to finish. Apart from high-quality design, creation and installation, they also provide on-going maintenance.

About Author

Richard Daigle

Richard Daigle

I get my inspiration from nature and objects around me. I have a passion to colours, typography and skateboards.

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